~ Auto Buzz ~: Major AWS Customer Netflix Increases Google Cloud Usage: Report

Wednesday, 18 April 2018

Major AWS Customer Netflix Increases Google Cloud Usage: Report

Major Amazon Web Services customer Netflix is increasing its usage of Google Cloud, The Information reported Tuesday, citing sources familiar with the development. While the streaming giant’s backend still largely runs on Amazon’s infrastructure, the Los Gatos, California-based firm is now understood to have transitioned the artificial intelligence part of its product equation to the servers run by Amazon’s largest rival. Some key business data is also being backed up by Google Cloud where it’s being stored for recovery purposes, whereas a significant number of the company’s applications have also been moved to the hosting solution of Alphabet’s subsidiary, as per the same report.

It’s still unclear whether Netflix is using Google Cloud in the context of its streaming service, i.e. for direct commercial purposes. Several company sources are claiming Netflix is aware its decade-long relationship with AWS is now being placed in jeopardy of deteriorating given its increasing commitments to Amazon’s largest cloud rival yet insist diversification is unavoidable if Netflix continues growing at the current pace which is also consistently ramping up its infrastructural requirements. Neither party confirmed any major changes regarding Netflix’s cloud operations, with the streaming firm only telling The Information it “had a few disaster recovery workloads with Google for a while,” suggesting its relationship with the Mountain View, California-based company isn’t new and adding nothing has changed regarding its Amazon partnership.

Netflix and Amazon’s relationship grew stronger over the course of the last decade as the former often “pushed the boundaries” of AWS in the past due to its unconventional customer requirements, one source claims. The company is now said to be investing in AI applications designed by both Amazon and Google. Last week, Netflix and Google revealed they’re collaborating on Kayenta, an open-source framework for automatically identifying errors in cloud software. Google Cloud is still far behind AWS in terms of market share as Amazon holds well over half of the worldwide market but started profiling itself as a cloud AI leader in recent years, seeing that emerging technology as its path to major long-term growth.

The post Major AWS Customer Netflix Increases Google Cloud Usage: Report appeared first on AndroidHeadlines.com |.

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