~ Auto Buzz ~: Lexus Aims for 50k ES Sedan Sales Per Year in USA

Thursday, 14 June 2018

Lexus Aims for 50k ES Sedan Sales Per Year in USA

Lexus ES 300h

Lexus has high hopes that the new 2019 Lexus ES will appeal to a wider range of buyers with the release of the first-ever ES 350 F SPORT — here’s how the difference in demographics was presented during the sedan’s launch in Nashville last month:

Lexus ES Demographics

(As for the ES 300h buyers, Lexus expects them to follow the typical hybrid buyer, with a higher education level and a higher income.)

Together, all three ES variants will sell an estimated 50,000 units per year in the USA. This number is well below the five-year average of 64k, and signals a belief at Lexus that car sales will not rebound in the near future.

Another interesting detail is the split between the standard ES, ES F SPORT, and ES hybrid:

Lexus ES Variant Breakdown

Here’s a video for those interested in watching the full presentation from Lexus USA vice-president of marketing Cooper Ericksen:

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